Dvd copy > 42 Questions for Achieving Optimal Website Writing Results

42 Questions for Achieving Optimal Website Writing Results

by: Alan Richardson

The foundation for creating advertising copy that floods your newly designed website?s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and service, your customers and your competition. The answers to the questions below are crucial to the effective and successful completion of the website writing portion of your project.

1. What are all the product's benefits?

2. What are all the product features?

3. How is the product different and better than the competition?

4. What does the buyer expect when he spends his money for this product? Do we deliver?

5. What methods, approaches and sales techniques is the competition using?

6. How does the audience for the product differ from the general public?

7. How much can the buyer reasonably expect to pay?

8. Does your average buyer have a credit card or checking account?

9. Will the product be purchased for business or personal use?

10. Can you expect to get multiple sales from your buyer?

11. What is the logical ?back end? product to sell someone after he has purchased your product? [?Back end? refers to other products in your product line you can offer to someone who has bought the primary product featured in your ad]

12. Will I need to show your product in color?

13. What is the total number of potential customers for this product?

14. Who will buy your product, i.e. teens or seniors, men or women, executives or blue-collar workers?

15. Is there a market for overseas sales?

16. Should I offer time payments?

17. Will the product be a good gift item?

18. Should my copy be long or short?

19. What should the tone of my copy be?

20. Should I test the price?

21. Should I test copy approaches?

22. Is there a seasonal market for the product and are you taking advantage of it?

23. Are testimonials available from satisfied customers?

24. Do I need photographs or illustrations?

25. Which appeals have worked in the past for this product?

26. What objections might arise from a prospective customer? How can I overcome these objections?

27. Should I use a premium?

28. Should I offer a money-back guarantee?

29. Is this item also sold by retail? Are there price advantages I can stress for buying direct from the ad?

30. Should I consider a celebrity testimonial?

31. Can I tie in my copy to sonic news event?

32. Can I tie my copy to some holiday or seasonal event?

33. Does the product sell better in a particular region or climate?

34. Should I consider using a sweepstakes?

35. Can the product be sold through a two-step advertising campaign? [Ads generating queries rather than direct sales]

36. What must I do to convince the reader to buy your product now?

37. Can I use scientific evidence in my sales approach?

38. Have I allowed enough time to write, design and produce my copy?

39. Can I get the customer to order by phone?

40. What approaches used to sell this product have been unsuccessful?

41. Can I get powerful ?before? and ?after? pictures?

42. Assuming the ad is successful, is the client prepared with orders?

About The Author

Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com - a Web resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrpreneurs.

To read other articles by Alan, http://www.optimalwebservices.com/articles

To signup for the free 'Optimal Web Services for Small Business' ezine, click http://www.optimalwebservices.com/subscribe

Stress Less And Relieve Tension In Your Mind And Body.

Stress Less And Relieve Tension In Your Mind And Body.

by: Ron Goodwsen

Do you ever get the feeling that you just cant think straight any longer? That your ability to concentrate has just disappeared? That your brain has somehow reached overload and your thought processes have ground to a halt? You?re tired and irritable! Perhaps your neck feels stiff and your shoulders and muscles are tight, and your head aches! Does all this seem familiar?

We all know stress - it?s part of life! Pressure is a form of stress and we use it every day, at work and in our daily lives. We apply pressure to ourselves, or it is applied to us, when we set time frames and objectives for projects, goals and ambitions. Without pressure and stress we would simply get nothing done, we wouldn?t achieve anything! Stress is good when it invigorates your life and challenges you to reach the limits of your potential.

Stress can be bad however, when it reaches a level beyond...

Stress Less And Relieve Tension In Your Mind And Body.

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Writing a Successful Radio Commercial

Writing a Successful Radio Commercial

by: Scott Perreault

When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.

Scott Radio (www.scottradio.com) is a voice and script writing professional with over twenty years experience has the understanding required too write effective radio commercials. Handing copy to your radio personalities and then saying a prayer...

Writing a Successful Radio Commercial

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Local Vs Remote Data Backup - The Pros And Cons

Local Vs Remote Data Backup - The Pros And Cons

by: Niall Roche

Backing up your data should be an essential part of your daily routine. Unfortunately for many businesses this simply isn't the case. The only time data backup crosses their mind is when they have a hard disk crash or a serious spyware or virus infection. Unfortunately by this stage it's already too late to do anything about it - the data is gone and you're then looking at several hundred, if not several thousand, dollars to have the data rescued and restored.

The concept is simple - choose a data backup plan and stick to it.

The burning question on most IT managers minds is should the data be stored locally or remotely? To be fair this is the pivot point of all data backup plans. There are pros and cons to each method.

Local Data Backup

Most companies rely on either DVD, external hard disk or tape drive data backup solutions locally. These provide fast, cost...

Local Vs Remote Data Backup - The Pros And Cons

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Why Didn't I Think Of That? Jaw Dropping Ad Copy Secrets

by: Daryl Campbell

Congratulations, you've finally finished your ad copy. You've gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well... 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been...

Why Didn't I Think Of That? Jaw Dropping Ad Copy Secrets

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Plasma TVs And Your Home Entertainment Center

Plasma TVs And Your Home Entertainment Center

by: John Rivers

It seems as if everyone these days is showing off their expensive flashy new home entertainment centers. They?re linked wirelessly to computers, have more speakers than a Rolling Stone?s concert, and cost more than a midsize luxury sedan. They feature DVD players, DVR or Tivo, CD players, MP3 players, and anything else you can imagine. The centerpiece, though, still remains the same: the television.

Plasma TVs have recently been introduced to the market. They are extremely flat television panels which make them very easy to mount on either a wall, in a cabinet or on other specially designed furniture. Plasma TVs are known for their wonderful quality and almost all plasma TVs come already equipped with an HDTV (high definition television) tuner which will allow you to watch all the HDTV channels that have been so widely discussed lately. The quality is amazingly realistic.

As...

Plasma TVs And Your Home Entertainment Center

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Four Simple Steps to Improve Your Sales Copy

Four Simple Steps to Improve Your Sales Copy

by: David Bell

You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.

If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?

You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:

1. "What's in it for me?"

Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.

Not: "Save time and money with Acme widgets," but,...

Four Simple Steps to Improve Your Sales Copy

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Your Web Page Check List

Your Web Page Check List

by: Dan Brown

1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground.

2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could...

Your Web Page Check List

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42 Questions for Achieving Optimal Website Writing Results