Four Simple Steps to Improve Your Sales Copy
by: David Bell
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today."
2. "How can you give me this?"
Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
"Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance."
3. "Why should I believe you?"
Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?"
Eliminate the risk. The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double /triple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers.
I hope this helps in your future marketing decisions.
About The Author
David Bell
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Learn How To Make Data Backup Over The Internet!
Learn How To Make Data Backup Over The Internet!
by: Per Strandberg
Why should you backup your data on the Internet?
There are several reasons.
- The backup is located at a secure place for away from your computer.
- It's is easy to do.
- Free available disk space on your web site can be used for storage.
- Disk space on remote server can be used for storage.
- It?s a practical backup solution for small businesses and home users.
- It?s gives extra security for documents and files.
There are basically three different types of data backup you can make!
- Full Backup of the hard disk.
- Full disk image backup for fast recovery.
- Backup of specific files and folders.
Online backup of a complete hard disk is not practical to do. Although, it can be done. The size requirement and the transfer speed over the Internet makes it yet not powerful enough...
Learn How To Make Data Backup Over The Internet!
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Write Right
Write Right
by: Brian Grinonneau
The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.
There are two considerations in creating compelling copy. You don't have much time to get noticed and the words have to be exactly right. You get one chance. Be clear and creative. And get to the point.
List your benefit early in the copy. Don't make your prospect guess. If you're selling fuel sipping automobiles, say so--in the beginning.
Tell prospects what they need to know--The who, what, where,why and when of your offering.
Economize your words. Go through copy and eliminate that not needed. You can say a lot with few words. Think Nike and 'just do it". Too many descriptors cloud your theme and confuse the message.
Write like...
Write Right
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Writing a Successful Radio Commercial
Writing a Successful Radio Commercial
by: Scott Perreault
When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.
Scott Radio (www.scottradio.com) is a voice and script writing professional with over twenty years experience has the understanding required too write effective radio commercials. Handing copy to your radio personalities and then saying a prayer...
Writing a Successful Radio Commercial
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Local Vs Remote Data Backup - The Pros And Cons
Local Vs Remote Data Backup - The Pros And Cons
by: Niall Roche
Backing up your data should be an essential part of your daily routine. Unfortunately for many businesses this simply isn't the case. The only time data backup crosses their mind is when they have a hard disk crash or a serious spyware or virus infection. Unfortunately by this stage it's already too late to do anything about it - the data is gone and you're then looking at several hundred, if not several thousand, dollars to have the data rescued and restored.
The concept is simple - choose a data backup plan and stick to it.
The burning question on most IT managers minds is should the data be stored locally or remotely? To be fair this is the pivot point of all data backup plans. There are pros and cons to each method.
Local Data Backup
Most companies rely on either DVD, external hard disk or tape drive data backup solutions locally. These provide fast, cost...
Local Vs Remote Data Backup - The Pros And Cons
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Relaying Convenience and Creativity
Relaying Convenience and Creativity
by: Terry Brown
Saturn is one of General Motors? brands. It was launched in 1990 largely due to the success of Japanese small-car imports in the United States, and this brand was the company?s response. It is popularly known for its ?no-haggle? sale policy. And it is very commonly known to have customer satisfaction with its dealer service that is among the highest of any car brand in the United States. It has also received praise for its environmentally-conscious manufacturing processes and for its innovations such as using flexible plastic side panels on its cars to avoid minor dents, as well.
One of the vehicles that are running under this brand is the Saturn Relay. It is a minivan that is the first in its brand not to have a polymer side paneling. The Saturn Relay uses a 3.5 liter High Value 3500 LX9 V6 that has the capability to generate 200 horsepower and 220 ft-lb. torque.
Interestingly, the...
Relaying Convenience and Creativity
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Who is the TV Guardian in Your House?
Who is the TV Guardian in Your House?
by: Chris Robertson
If you're a parent, chances are you're concerned about the content your kids are being exposed to on television. According to a March 2005 poll by Time Magazine, 66 percent of respondents said there is too much violence on TV, 58 percent said there is too much cursing, and 50 percent said there is too much sexual content. Although that's the perception of adults, it's based in fact.
According to the Parents Television Council, profanity is used once every six minutes on network TV shows, once every two minutes on premium cable shows, and once every three minutes in major motion pictures. Alarmingly, according to January 2005 Nielsen statistics, Desperate Housewives is the most popular network television show among children aged 9 to 12. Unless you're willing to be the TV guardian in your house, how can you be the TV filter that ensures your home remains curse free?
Fortunately, new...
Who is the TV Guardian in Your House?
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Home Equity Loan ? Home Theater Adds Fun and Value
Home Equity Loan ? Home Theater Adds Fun and Value
by: Charlie Essmeier
In days gone by, the family typically spent their evenings watching television in the den or living room, crowded around a black and white television set that may have measured no more than nineteen inches in diagonal size. For decades, this scenario was pretty much the same in most American homes, with the only change being the replacement of black and white televisions with color models. This worked fine for many years, when most cities only had two or three stations, and most homes didn?t have cable television. With the introduction of high definition television (HDTV), DVD movies, high performance surround sound systems, and affordable video projectors and flat-screen plasma displays, many homeowners would like to have a dedicated room, or home theater, for audio-video use. In today?s housing climate, adding a home theater to your home is a smart move.
Few homes have a...
Home Equity Loan ? Home Theater Adds Fun and Value
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Efficient Blogging
Efficient Blogging
by: Jim Estill
One of the challenges of blogging is to come up with good posts that interest readers and keep them coming back. Sometimes I do not feel like I have good original wisdom. It is presumptuous to think I can have top quality original material all the time.
A second challenge is the time to blog. I run a $1 Billion dollar company so when I decided to blog I knew I needed to figure out how to do it efficiently. My blog is mostly about efficiency and time management; these are topics I study.
These two challenges can be solved with a simple concept. Copy.
Ideas to use when copying are:
1 ? attribution. Give the credit together with the link to the original author.
2 ? look for something you can add to. Blogs can be synergistic. Take a concept or part of a blog post and expend on it and give your opinions, insights or views. In many cases, this can start a flow of ideas that are enriched from...
Efficient Blogging
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