by: Jim Green
I?m a plain man when it comes to making money online; I just do what I do and try to make an honest buck wherever I can without upsetting anyone.
Now and again though fate steps in and sends you a prospect where you have to figure out for yourself where he or she is coming from and where in fact they think they?re heading.
I got one such prospect a few weeks ago in the shape of Rocco, a gentle giant from Brooklyn.
How do I know Rocco is a giant?
He emailed a picture of himself towering over his significant other and some friends.
How do I know he?s gentle?
Read on?
Rocco emailed me expressing interest in three of my products but he didn?t want them in digital format (which would have cost him $107 in total) he wanted hard copy.
I suggested CD formatting.
He got back to me saying, ?No, I don?t want CDs, I want hard copy. I?ll pay a grand?
So now I thought, loony tunes, but I emailed Rocco back intimating that if he deposited $200 in my PayPal account I?d give him what he wanted; hard copy on all three products
I reckoned I would hear no more but the following morning on checking my PayPal account I discovered to my astonishment that one thousand dollars had been deposited.
I can?t take this man?s money I protested and I told him so.
Rocco got back to me within the hour.
His brusque message read, ?I said a grand, I meant a grand, so take a grand?.
So I took Rocco?s grand.
Wouldn?t you?
I mean who wants to be emailed to death?
The moral:
Never assume you know better than prospects ? or what they are prepared to pay ? and why. Maybe Rocco has a sight problem beyond my ken or maybe he finds it difficult to read from a computer screen. I will never know for sure but this I do know. Rocco is delighted with the hard copy he craved.
He told me so? in yet another email.
Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction hard copy titles to his credit. You can view one of the products that captivated Rocco at this website: http://makingmoneyonline-xl.com
About The Author
Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction hard copy titles to his credit.
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Can I Fix My Bad Credit Alone?
Can I Fix My Bad Credit Alone?
by: Magalie Noel Dresse
Certainly, you can! But let me ask you this: why fix it alone when you can have help?
While I?m not saying that it?s better to fix bad credit with the help of an expert, there are some indisputable advantages when you hire a professional credit repair company to take over your credit problems. If you don?t have the time for it, naturally it?s better to turn over everything to a professional credit repair company. If you don?t think you have enough experience dealing with the finance people ? haggling, negotiating, disputing and so on ? then once again, maybe it?s time to call for 911. There are just so many things you have to do when you?re fixing bad credit that really, when you compare what you?d have to go through with the amount the credit repair company is going to charge you, it seems like you?re paying a small price indeed.
But if you?re determined to try it out alone first then...
Can I Fix My Bad Credit Alone?
Killer Content!
by: Todd Levi
With the multi-millions of web sites that are competing for attention, attracting new visitors is a tough task. Once you get them the visitor there, the hard part is convincing them to stay or even buy. Web designers often turn to flash, fancy graphics, killer sound and other catchy features. While these devices might draw visitors into your site, it?s what and how you say it that makes the repeat visit or sale. Establishing credibility is huge. Customers expect the world and are suspicious of almost everything. The words on your site must be intelligent ad well thought out. This article will show you how to grab a visitor?s attention, intrigue their interest and motivate them to action.
The killer copy has, and always will rule. Just having the coolest look doesn?t SAY anything for you, literally.
Copy is time tested. Wether it be the newspaper, a T.V. news script or the article like you are reading now,...
Killer Content!
by: Todd Levi
With the multi-millions of web sites that are competing for attention, attracting new visitors is a tough task. Once you get them the visitor there, the hard part is convincing them to stay or even buy. Web designers often turn to flash, fancy graphics, killer sound and other catchy features. While these devices might draw visitors into your site, it?s what and how you say it that makes the repeat visit or sale. Establishing credibility is huge. Customers expect the world and are suspicious of almost everything. The words on your site must be intelligent ad well thought out. This article will show you how to grab a visitor?s attention, intrigue their interest and motivate them to action.
The killer copy has, and always will rule. Just having the coolest look doesn?t SAY anything for you, literally.
Copy is time tested. Wether it be the newspaper, a T.V. news script or the article like you are reading now,...
Four Simple Steps to Improve Your Sales Copy
by: David Bell
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but,...
Four Simple Steps to Improve Your Sales Copy
Five Ways to Improve Your Marketing Material with Fewer Words
by: Jeremy Cohen
You can sell more by writing less.
If you are like many small business owners you may
unwittingly suffer from ?too many words? syndrome.
It
occurs when your marketing material features extra words
that don?t contribute to creating new business.
When your marketing material is too wordy you blur the
clarity of your marketing message.
The less clearly your
prospects understand how you can help them the less likely
they are to buy from you.
You want your marketing message
to come through without interference.
Too many words syndrome can rear its ugly head in just about
any copy.
It?s been known to lurk in web sites, brochures,
direct mail and newspaper ads, to name just a few places
it?s been found.
...
Writing a Successful Radio Commercial
by: Scott Perreault
When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.
Scott Radio (www.scottradio.com) is a voice and script writing professional with over twenty years experience has the understanding required too write effective radio commercials. Handing copy to your radio personalities and then saying a prayer...
Writing a Successful Radio Commercial
How to Create Marketing Copy Your Visitor's Can't Stop Reading
How to Create Marketing Copy Your Visitor's Can't Stop Reading
by: Cathy Goodwin, Ph.D.
Like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so you'll attract clients.
But a website that doesn't attract and hold attention tends to grow cobwebs. It looks sleepy!
And research shows, over and over, that long copy sells better than short copy.
So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?
1. Write conversationally.
Let?s face it:
web surfers get bored like everybody else. They?re sitting all alone with their computers and they want to feel somebody cares enough to talk to them.
Reading pages and pages of copy should feel like getting a letter from a good friend.
Short copy (and short-short ezines) comes across more like a message...
How to Create Marketing Copy Your Visitor's Can't Stop Reading
Write Right
by: Brian Grinonneau
The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.
There are two considerations in creating compelling copy. You don't have much time to get noticed and the words have to be exactly right. You get one chance. Be clear and creative. And get to the point.
List your benefit early in the copy. Don't make your prospect guess. If you're selling fuel sipping automobiles, say so--in the beginning.
Tell prospects what they need to know--The who, what, where,why and when of your offering.
Economize your words. Go through copy and eliminate that not needed. You can say a lot with few words. Think Nike and 'just do it". Too many descriptors cloud your theme and confuse the message.
Write like...
Write Right
Going To Boracay During The Off-Season
Going To Boracay During The Off-Season
by: John Grant
Boracay in the Philippines is among one of the best beaches in the world. It is because of the great sand and clean waters that make Boracay a wonderful beach to relax. There are also lots of establishments there in Boracay that can make their experience better. The nightlife there during peak seasons such as holy weeks and all saints day is great because lots of people go to Boracay to have fun.
But...
beach
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