The Catalog Production
by: Maricon Williams
After the completion of the planning process, catalog production starts. These are the steps when producing a catalog:
First is the gathering of data. Before any design to exist you must first gather a complete list of all the products you will include in the catalog, as well as all non-product copy. If some items will be grouped together as one catalog photo block such as a shirt that comes in 4 sizes and 6 colors, check to ensure that it is clear for the designer. Sort further the list into categories or spreads.
Second, write the product copy. Although most every company can pull a list of products, item numbers and prices from their computer system, virtually no company maintains proper product name and descriptive copy. Product names used in inventory software typically have names like "IVY T-SHIRT RED MEDIUM." In your catalog that same product would instead be called "Ivy T-shirt", available in red and size medium.
Keep in mind that the descriptive copy for general customer catalogs should range from 30 to 60 words. Business and technical catalogs should be as brief as achievable while getting across the information a corporate buyer needs to make an informed purchasing decision.
The third step is to plan and design the overall look and feel of the catalog. In the planning questions you may have determined the catalog dimensions, catalog objective and catalog audience. With that information you can design the master layout for the catalog. All page design will originate from this master layout. In the master layout, you can design all common page elements, grids, design themes, and type specifications for all type of occurrences. To examine the design specs, you can mock up a couple of pages.
Fourth, design the spreads and cover. After the overall look and feel of the catalog has been designed, product list and copy created, you can now sketch out each spread to identify the items on the spread and their approximate layout. You can also indicate any product photography that needs special shots such as with a background or model, and sketch approximately how we envision the photograph's layout.
The fifth step is product photography. This step involves the acquisition of all the picture and graphic files. The next thing to do is to process the images in Photoshop. There you can adjust the levels, add a clipping path and convert the image to CMYK.
Finally, you can now layout the catalog. This is the most thrilling part of designing a catalog. Here you can put all the elements together on the page to come up with a functional and attention grabbing catalog.
About The Author
Maricon Williams I love reading. Give me a book and I'll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. I'm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mine's less harmonic. I try to make up for it with the color I bring with words. And most of the time, it?s more than enough. jona@catalogprintingexperts.com
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How To Get A Free Radar Detector In 3 Easy Steps
How To Get A Free Radar Detector In 3 Easy Steps
by: Michael Kim
OK, so we?ve all seen them; banner ads, emails, messages on forums claiming to help you get free stuff.
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Most people think they are scams; spam designed to steal your information or get you to buy something.
But when you look at certain sites, they have pictures and testimonials of people who have actually received their free products.
You may even know someone who has.
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It?s actually very simple.
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Tips For Turning CD Duplication Into A Profitable Side Business
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Because your choice of videographers is so vital to the memories you will have after your wedding day ends, get an early start in the process of selecting your videographer and shop based on quality.
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How to Create Marketing Copy Your Visitor's Can't Stop Reading
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by: Shawn Hickman
Only a trained and experienced wedding videographer is correctly prepared to capture all the details and finer points of your special day, from the rush of preparations at the beginning of the day, through the emotional moments of the ceremony, and to the excitement of the reception.
Afterwards, a professional with creative editing skills will polish your tape artistically and professionally to produce a video (or DVD) that not only documents your day, but also is fun and entertaining to watch again and again!
Because your choice of videographers is so vital to the memories you will have after your wedding day ends, get an early start in the process of selecting your videographer and shop based on quality.
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Dvd copy > The Value of a Professional Wedding Video
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Write like...
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The Catalog Production televisions Dvd copy
The Catalog Production televisions Dvd copy
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pool table The Catalog Production Budapest ? Health Resort Spas Dvd copy
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