Write Right
by: Brian Grinonneau
The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.
There are two considerations in creating compelling copy. You don't have much time to get noticed and the words have to be exactly right. You get one chance. Be clear and creative. And get to the point.
List your benefit early in the copy. Don't make your prospect guess. If you're selling fuel sipping automobiles, say so--in the beginning.
Tell prospects what they need to know--The who, what, where,why and when of your offering.
Economize your words. Go through copy and eliminate that not needed. You can say a lot with few words. Think Nike and 'just do it". Too many descriptors cloud your theme and confuse the message.
Write like you talk. Phrases are OK. Forget what an English teacher would say. Ad copy has a singular goal--to compel people to act.
Get creative with words. If you sell chairs, maybe customers tell you the chair is comfortable. You tell prospects the silken, smooth fabric created on old world looms will embrace them and create a safe harbor from the ravages of a stressful world. As you ponder your copy, consult a thesaurus for words that are more rich, descriptive and compelling.
After you've crafted copy that meets your approval, show it around. Ask those you trust to read and react to it. Listen to their suggestions. Rewrite. Rewrite some more. Put it aside and look at it in the morning. The words have to be right.
About The Author
Brian Grinonneau is the general manager of McMann and Tate Advertising in Perrysburg, Ohio, and agency that works exclusively with small business owners helping them stand out in a crowded marketplace.
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How To Choose The Right Home Theater Seating
How To Choose The Right Home Theater Seating
by: Flor Buenaventura
Have you just bought a wonderful surround-sound home entertainment system but no decent home theater seating to sit on to watch the latest rented DVD?
Do you always have to squeeze next to the cat and your daughter who likes to hog the old sofa like it was her bed whenever she watches anything on the screen?
Do you have to constantly pause the DVD to get your tomato juice from the kitchen benchtop because there is no place to put your drink without fear of spilling it on your white carpet?
And does your back suffer terribly even only after 30 minutes of watching your favorite sitcom?
Home theater systems and home theater seating - the suburban preoccupation of the decade
If you've answered yes to any of the questions above, then despair no more.
In the past five years or so, home theater seats have surpassed the comfort and support...
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Writing Copy for Online Auctions
Writing Copy for Online Auctions
by: Patricia Michaels
The phrase writing copy comes from the advertising world, and it means a type of writing used to sell anything, from ideas to goods or services.
Copy writing is both an art and a science. You are trying to persuade as many people as possible to bid on your items by using words and phrases. While the art of writing copy may take years to master, the science of writing copy is a bit easier.
In order to place bids on your items, potential customers need to be able to find your items. Generally speaking, they find your auction item in one of two ways. They can either browse through pages of items in a general category or they can do a search on a specific type or brand of item.
Far and away, search engines play the leading role in getting your auction items seen by potential customers. Therefore, writing copy for the search engines is the ideal approach to take for writing copy for...
Writing Copy for Online Auctions
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What is on Your Credit Report?
What is on Your Credit Report?
by: Beth Pardue
Your credit report is a very important piece of the puzzle in your financial picture. It contains a historical record of your personal and financial information including a listing of your current and past debts and the timeliness of your payments. The information contained on your credit report is looked at by many people including lenders, credit card companies, landlords, telephone and cable companies just to name a few. These companies use your credit report to evaluate your reliability and creditworthiness.
With all of these people knowing what is on your credit report - shouldn?t you? Knowing what is on your credit report can save you from unexpected surprises the next time you apply for a loan. Insuring the accuracy of your credit report is also very important. All too often people have found errors on their credit report that were damaging their credit score. Many times people have even been...
What is on Your Credit Report?
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Efficient Blogging
Efficient Blogging
by: Jim Estill
One of the challenges of blogging is to come up with good posts that interest readers and keep them coming back. Sometimes I do not feel like I have good original wisdom. It is presumptuous to think I can have top quality original material all the time.
A second challenge is the time to blog. I run a $1 Billion dollar company so when I decided to blog I knew I needed to figure out how to do it efficiently. My blog is mostly about efficiency and time management; these are topics I study.
These two challenges can be solved with a simple concept. Copy.
Ideas to use when copying are:
1 ? attribution. Give the credit together with the link to the original author.
2 ? look for something you can add to. Blogs can be synergistic. Take a concept or part of a blog post and expend on it and give your opinions, insights or views. In many cases, this can start a flow of ideas that are enriched from...
Efficient Blogging
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Essential Guide to Choosing the Right HDTV Antenna
Essential Guide to Choosing the Right HDTV Antenna
by: Kenny Hemphill
Aside from choosing your HDTV set itself, choosing the right HDTV antenna is the most important decision you're going to make in relation to watching HDTV.
Even if you watch most of your HDTV on cable or satellite, you should still invest in a good antenna. Why? Well, there are two key reasons.
1. Cable and satellite operators don't distribute all the available free-to-air HDTV channels. In particular, many local free HDTV channels aren't carried on cable or satellite. So to watch these, you'll need an HDTV antenna.
2. Even where cable and satellite channels do carry free-to-air HDTV channels, they are often highly compressed and this can have a noticeably detrimental effect on picture quality. In most cases, the picture quality of an off-air HDTV signal will be better than a cable or satellite equivalent.
So, now that you know why you should get an HDTV...
Essential Guide to Choosing the Right HDTV Antenna
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Local Vs Remote Data Backup - The Pros And Cons
Local Vs Remote Data Backup - The Pros And Cons
by: Niall Roche
Backing up your data should be an essential part of your daily routine. Unfortunately for many businesses this simply isn't the case. The only time data backup crosses their mind is when they have a hard disk crash or a serious spyware or virus infection. Unfortunately by this stage it's already too late to do anything about it - the data is gone and you're then looking at several hundred, if not several thousand, dollars to have the data rescued and restored.
The concept is simple - choose a data backup plan and stick to it.
The burning question on most IT managers minds is should the data be stored locally or remotely? To be fair this is the pivot point of all data backup plans. There are pros and cons to each method.
Local Data Backup
Most companies rely on either DVD, external hard disk or tape drive data backup solutions locally. These provide fast, cost...
Local Vs Remote Data Backup - The Pros And Cons
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How To Get A Free Radar Detector In 3 Easy Steps
How To Get A Free Radar Detector In 3 Easy Steps
by: Michael Kim
OK, so we?ve all seen them; banner ads, emails, messages on forums claiming to help you get free stuff.
Some offer free ipods, others offer a free playstation3, and some even offer free gas.
Most people think they are scams; spam designed to steal your information or get you to buy something.
But when you look at certain sites, they have pictures and testimonials of people who have actually received their free products.
You may even know someone who has.
Maybe it was a college friend or someone at work.
If people are actually receiving these products, then it isn?t a scam.
But how exactly does it work?
How can these companies give away these products for free?
It?s actually very simple.
It?s called CPA or Cost Per Acquisition.
The advertisers on these websites pay for the acquisition of new...
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How to Create Marketing Copy Your Visitor's Can't Stop Reading
How to Create Marketing Copy Your Visitor's Can't Stop Reading
by: Cathy Goodwin, Ph.D.
Like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so you'll attract clients.
But a website that doesn't attract and hold attention tends to grow cobwebs. It looks sleepy!
And research shows, over and over, that long copy sells better than short copy.
So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?
1. Write conversationally.
Let?s face it:
web surfers get bored like everybody else. They?re sitting all alone with their computers and they want to feel somebody cares enough to talk to them.
Reading pages and pages of copy should feel like getting a letter from a good friend.
Short copy (and short-short ezines) comes across more like a message...
How to Create Marketing Copy Your Visitor's Can't Stop Reading
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