Writing a Successful Radio Commercial
by: Scott Perreault
When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.
Scott Radio (www.scottradio.com) is a voice and script writing professional with over twenty years experience has the understanding required too write effective radio commercials. Handing copy to your radio personalities and then saying a prayer that it ?turns out? acceptable to the advertiser is sadly a common occurrence in many stations.
Here are a few tips to help your write an effective radio commercial. The bottom-line fact still remains, the more talented the copywriter, the better quality of the commercial.
First, know your voice talent. Writing a script for a ?Italian accent? without having someone on your staff who can effectively perform such an accent, renders the commercial a failure. Second, keep it simple. Too many commercials lose the intent with long explanations. You need to give the listener credit that after hearing the commercial, they will catch on. Third, never look back. Keep the commercial forward thinking. Positive.
Finally, the object of the commercial is to sell. Ask for the sale. The commercial was sold to an advertiser by a sales representative who had to ask for the sale. Most copy writers spend all their time being creative with ideas. The exceptional radio copywriters spend the bulk of their time being creative on how to ask for the sale.
About The Author
Scott Perreault (www.scottradio.com) is a commercial voice veteran with over twenty years of copywriting and voice work experience. From the writing, production and development of radio campaigns like the award winning ?Oh Yeah©? campaign, Scott has experienced many facets of the voice business. Scott Radio offers free demo voice work. If you remember Promo code #98, the commercial is free.
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Local Vs Remote Data Backup - The Pros And Cons
Local Vs Remote Data Backup - The Pros And Cons
by: Niall Roche
Backing up your data should be an essential part of your daily routine. Unfortunately for many businesses this simply isn't the case. The only time data backup crosses their mind is when they have a hard disk crash or a serious spyware or virus infection. Unfortunately by this stage it's already too late to do anything about it - the data is gone and you're then looking at several hundred, if not several thousand, dollars to have the data rescued and restored.
The concept is simple - choose a data backup plan and stick to it.
The burning question on most IT managers minds is should the data be stored locally or remotely? To be fair this is the pivot point of all data backup plans. There are pros and cons to each method.
Local Data Backup
Most companies rely on either DVD, external hard disk or tape drive data backup solutions locally. These provide fast, cost...
Local Vs Remote Data Backup - The Pros And Cons
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Five Ways to Improve Your Marketing Material with Fewer Words
Five Ways to Improve Your Marketing Material with Fewer Words
by: Jeremy Cohen
You can sell more by writing less.
If you are like many small business owners you may
unwittingly suffer from ?too many words? syndrome.
It
occurs when your marketing material features extra words
that don?t contribute to creating new business.
When your marketing material is too wordy you blur the
clarity of your marketing message.
The less clearly your
prospects understand how you can help them the less likely
they are to buy from you.
You want your marketing message
to come through without interference.
Too many words syndrome can rear its ugly head in just about
any copy.
It?s been known to lurk in web sites, brochures,
direct mail and newspaper ads, to name just a few places
it?s been found.
...
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What is on Your Credit Report?
What is on Your Credit Report?
by: Beth Pardue
Your credit report is a very important piece of the puzzle in your financial picture. It contains a historical record of your personal and financial information including a listing of your current and past debts and the timeliness of your payments. The information contained on your credit report is looked at by many people including lenders, credit card companies, landlords, telephone and cable companies just to name a few. These companies use your credit report to evaluate your reliability and creditworthiness.
With all of these people knowing what is on your credit report - shouldn?t you? Knowing what is on your credit report can save you from unexpected surprises the next time you apply for a loan. Insuring the accuracy of your credit report is also very important. All too often people have found errors on their credit report that were damaging their credit score. Many times people have even been...
What is on Your Credit Report?
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Local Vs Remote Data Backup - The Pros And Cons
Local Vs Remote Data Backup - The Pros And Cons
by: Niall Roche
Backing up your data should be an essential part of your daily routine. Unfortunately for many businesses this simply isn't the case. The only time data backup crosses their mind is when they have a hard disk crash or a serious spyware or virus infection. Unfortunately by this stage it's already too late to do anything about it - the data is gone and you're then looking at several hundred, if not several thousand, dollars to have the data rescued and restored.
The concept is simple - choose a data backup plan and stick to it.
The burning question on most IT managers minds is should the data be stored locally or remotely? To be fair this is the pivot point of all data backup plans. There are pros and cons to each method.
Local Data Backup
Most companies rely on either DVD, external hard disk or tape drive data backup solutions locally. These provide fast, cost...
Local Vs Remote Data Backup - The Pros And Cons
Dvd copy > Local Vs Remote Data Backup - The Pros And Cons
Relaying Convenience and Creativity
Relaying Convenience and Creativity
by: Terry Brown
Saturn is one of General Motors? brands. It was launched in 1990 largely due to the success of Japanese small-car imports in the United States, and this brand was the company?s response. It is popularly known for its ?no-haggle? sale policy. And it is very commonly known to have customer satisfaction with its dealer service that is among the highest of any car brand in the United States. It has also received praise for its environmentally-conscious manufacturing processes and for its innovations such as using flexible plastic side panels on its cars to avoid minor dents, as well.
One of the vehicles that are running under this brand is the Saturn Relay. It is a minivan that is the first in its brand not to have a polymer side paneling. The Saturn Relay uses a 3.5 liter High Value 3500 LX9 V6 that has the capability to generate 200 horsepower and 220 ft-lb. torque.
Interestingly, the...
Relaying Convenience and Creativity
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How To Avoid Post Partum Depression
How To Avoid Post Partum Depression
by: Moss Greene
New mothers sometimes experience ?postpartum blues.? This is understandable. Pregnancy and birth are very dramatic events for your body ? both physically and emotionally. So, it?s common to feel a little weepy, irritable or moody in the first few days after birth.
If you eat well, supplement your diet with high quality whole food supplements (especially omega-3 oils and B vitamins) and get enough rest, mild cases should pass quickly.
But, if ?the blues? continue for more than just a few days, or if you?re feeling really depressed and down, please don?t try to tough it out. Get professional help. Ask your midwife or doctor to connect you with someone who can give you appropriate counseling.
Here are some tips that can help prevent or ease the symptoms of postpartum depression:
1. Ask for help after the birth. Here are some things friends and family could do for you during...
How To Avoid Post Partum Depression
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LCD TV Checklist: Are you Prepared?
LCD TV Checklist: Are you Prepared?
by: Tim Jeffries
LCD flat screen TVs provide a superior picture as compared to a traditional television - and they can come in more attractive styles to boot.
A flat screen LCD TV can be mounted on a wall, under a cabinet, on the ceiling? or can sit on a stand or on top of furniture.
LCD TVs are versatile, flexible, and provide a better entertainment experience? but how do they work?
LCD flat screen TVs, and LCD technology itself, is based on the properties of polarized light.
LCD TVs consist of two, perpendicularly arranged panes of polarized glass "stuck together" by a liquid-crystal-filled polymer solution. When they are exposed to electrical currents, the crystals untwist to varying degrees, permitting specific amounts and colors of light to pass though them.
Flat screen LCD TVs are, in effect, projection TVs that depend on an extremely bright lamp as their light source,...
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Killer Content!
Killer Content!
by: Todd Levi
With the multi-millions of web sites that are competing for attention, attracting new visitors is a tough task. Once you get them the visitor there, the hard part is convincing them to stay or even buy. Web designers often turn to flash, fancy graphics, killer sound and other catchy features. While these devices might draw visitors into your site, it?s what and how you say it that makes the repeat visit or sale. Establishing credibility is huge. Customers expect the world and are suspicious of almost everything. The words on your site must be intelligent ad well thought out. This article will show you how to grab a visitor?s attention, intrigue their interest and motivate them to action.
The killer copy has, and always will rule. Just having the coolest look doesn?t SAY anything for you, literally.
Copy is time tested. Wether it be the newspaper, a T.V. news script or the article like you are reading now,...
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Kids Furniture - Shopping Tips to Create the Perfect Child Bedroom
Kids Furniture - Shopping Tips to Create the Perfect Child Bedroom
by: Michael Holland
There are all different types of kid?s furniture that you can purchase to go with the theme of their room. However, regardless of the type of furniture you obtain for your child, you will want to make sure that it allows them to move comfortably; does not take up too much room so they still have a nice, safe play area; and is easily accessible to them.
When purchasing...
Kids Furniture - Shopping Tips to Create the Perfect Child Bedroom
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Instant Carpet Stain Removal Tips
Instant Carpet Stain Removal Tips
by: John Murray
Carpet stains are inevitable. At one time or another you will be faced with having to remove a stain from your carpet. Always follow any directions supplied by the carpet manufacturer. Carpets made from natural fibers or certain dye types may require special treatment. If you are not sure check with a cleaning professional for help. But for most common stains if you follow these carpet stain removal tips and you'll...
Instant Carpet Stain Removal Tips Dvd copy Writing a Successful Radio Commercial vacuum
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Unlocking Your Dungeon: How to Finish a Basement Without Finishing off Your Checkbook
Unlocking Your Dungeon: How to Finish a Basement Without Finishing off Your Checkbook
by: Donald Lee
One thousand square feet, fifteen hundred square feet, three thousand square feet?however big your home is, you know it could always be a little bit bigger. Whether you?re in the throes of parenthood and trying to find spaces to stash your kid?s toys, or you?re starting a home business, you could probably use an extra room or two. One way to get more space is...
Unlocking Your Dungeon: How to Finish a Basement Without Finishing off Your Checkbook
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